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Greenhow appointed communications director for AERA division

May 14, 2012

Christine Greenhow, assistant professor of educational psychology and educational technology in the the MSU College of Education, has recently been named Division C communications director for the American Educational Research Association (AERA). With more than 4,000 members, Division C is AERA’s largest sector, which promotes the study of educational learning and instruction in both formal and informal settings.

Greenhow was initially recruited for the position by Division C Vice President Gale Sinatra, who had closely followed Greenhow’s extensive research about social media and learning in a digital era. After her nomination, Division C members voted on her appointment, and she was approved for the position.

Stressing the unique opportunity to share research with the public by using popular social media outlets, Greenhow said she plans to create a new communications strategy for the division.

“We will be surveying our 4,000 members on their use of the Internet and social media in their professional and personal lives to get a sense of what their practices already look like, and what we might do to build on and leverage that,” Greenhow said.

“I envision that our strategy will include better ways to measure the impact and reach of our communications, such as how well we are recruiting members and helping them interact with one another before, during and after the annual face-to-face meeting.”

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