People

Sangchul Park obtained his Ph.D. degree from Texas A&M University. His research interests include (a) decision making processes in diverse sport-related contexts, such as fitness centers, personal training services and sport-television watching, (b) integration marketing, such as sponsorships and brand-infused products and (c) organizational behaviors in sports, such as fairness perceptions in sport. His research has been published in famous publication outlets (a) in the marketing field, such as Service Business, Journal of Retailing and Consumer Services and the Journal of Service Theory and Practice, and (b) in the sport management field, such as Sport Management Review, Sport Marketing Quarterly and the International Journal of Sport Marketing and Sponsorship